New Brand Experience

Rebranding a major Irish facility management company

The challenge

Due to family name issues, they needed to find a new name and brand that built on their past reputation.

What we did

Completely recreated a new brand and image based on their past successes. Created a brand that was launched in 2006 to its employees and developed all the associated imagery and literature needed for the re-brand.

The result

The new brand was launched on 9th November 2006 to all the key personnel and key clients along with Belfast’s media. We have now been commissioned to develop their marketing plan for the next twelve months and act as their outsourced marketing department. We have also been asked to run the internal launch in February and March 2007.