New Brand Experience

Brand development services

Corporate branding programme for medium to large businesses

What you get out of it

Our corporate branding programme provides you with a clear brand strategy for differentiating and presenting your business, products or services. The three stage process is informed by more than 20 years’ experience of applying sound branding fundamentals to businesses of all kinds.

Armed with the clarity and perspective that our programme provides, you will be better placed to create credible and powerful messages that speak directly to the needs of your target audience, giving customers a clear reason to choose you.

How the programme works

Following an initial one hour meeting to understand the scope of your brand requirements, we’ll respond with an estimate for completing the three stage process of:

  • Surveying your brand landscape — information gathering about you and your markets
  • Creating your brand blueprint — interactive work-sessions with you and your key team, followed up with supporting documentation
  • Embedding — ensuring that your business fully engages with the new brand strategy

The timescales are driven by your needs.

What then?

The brand strategy provides a solid foundation for us to develop a marketing strategy and to oversee its implementation. We work with third parties to help create corporate identities, printed collateral and web communications that disseminate your brand in the manner it deserves. We can perform this role for you on a retained basis, either with your preferred suppliers, or with consultants that we recommend and work with regularly.