New Brand Experience

Communicating City Play’s ‘passion for music’ in double quick time

The challenge

A brand new idea to provide a directory service for Jazz musicians in London both full time and part time, where they can register their details and enjoy many benefits, like musical direction and useful gig information. The founder had no idea how to create a brand and a marketing plan.

What we did

We created a name and a brand for him, with a positioning and a web site in less than three weeks. He needed the web site for his credibility and we are now working on the marketing plan.

The result

City Play has over a 100 musicians and some venues registered and we will be working on licensing this model to other large cities.