New Brand Experience

Brand clarity helps Highbury College go further

The challenge

A tired and dated brand with no understanding of what it’s core benefits were, in need of a revamp and repositioning in the market place.

What we did

A full appraisal of the brand with all it’s key internal and external stakeholders. Created a critical issues list and a reformulated brand. Briefed designers to visually redefine the brand to reflect it’s new position and created a new web site and marketing initiatives.

The result

A clearer definition of the brand now reflected in it’s new web site and communicated to all key stakeholders.

A clear understanding of it’s target markets and segmentation of these.

A clear and actionable marketing plan.